Showing posts with label mickey d's. Show all posts
Showing posts with label mickey d's. Show all posts

9973: McJudgment.


From Advertising Age…

Judge Dismisses Happy Meal Lawsuit

Consumer Group Considers Appeal in Case Against McDonald’s

By E.J. Schultz

A California state court has dismissed a lawsuit against McDonald’s aimed at stopping the fast-feeder from using toys to market directly to children.

The suit, which focused on Happy Meals, was filed by consumer group Center for the Science in the Public Interest on behalf of Monet Parham, a mother of two from Sacramento, who said she was concerned about the fast feeder “getting into my kids’ heads without my permission and actually changing what my kids want to eat.”

Reacting to the dismissal, McDonald’s USA spokeswoman Danya Proud said in a statement: “As we have maintained throughout these proceedings, we believe this lawsuit is without merit and detracts from the important issue of children’s health and nutrition. We are proud of our Happy Meals and will vigorously defend our brand, our reputation and our food. We stand on our 30-year track record of providing a fun experience for kids and families at McDonald’s.”

CSPI in a statement said it was considering an appeal. “McDonald’s must stop exploiting children at some point,” the organization stated. “Using toys, of all things, to lure young children to fast-food meals is not responsible corporate behavior. It’s a predatory practice that undermines parents, causes rifts in families, and harms kids’ health.”

The suit was filed at the California Superior Court in San Francisco. The judge’s order was not immediately available for viewing on Wednesday.

9947: The Sunny Side Of Sunshine.


Advertising Age reported on Sunshine, a film masterminded by commercial director Doug Nichol, and starring freelance producer Jon Benet. The documentary short features Benet’s cynical musings about advertising and assorted topics, delivered during the production of a McDonald’s campaign for TBWA in China. While the film is receiving great praise and viewership on the Web, Mickey D’s and TBWA are not amused.

“We did not authorize it. As a company we don’t encourage releasing our projects without informing us or getting our approval,” said a McDonald’s official in China. “[The marketing team] didn’t authorize any individual to use our project as an example.” A TBWA official added, “TBWA also did not authorize use of any of this footage and we find it disappointing that a director would take it upon himself to show material that wasn’t authorized by the agency or our client.”

Nichol responded to the irked client and agency by saying, “I loved the experience of making the short and being in China and working with the TBWA team there. I’m sorry that they took this the wrong way, and look forward to a few laughs someday over a bottle of Tsing Tao.” Benet said, “I have to admit, if I’d known ‘Sunshine’ was going to become what it has I would have been more careful about the things I said, but I guess since I never expected so much to come of it… I just said what was on my mind, which maybe isn’t always the best idea, especially in terms of my job security.”

Benet’s comment is especially worth considering. After all, when advertising executives have criticized the industry for its lack of diversity—e.g., Harry Webber, Lowell Thompson and Hadji Williams—they have felt adverse effects in regards to job security. Meanwhile, Nichol and Benet exploited a professional scenario that was literally bankrolled by Mickey D’s and TBWA. The duo openly disrespected the client and global agency employing them, as well as Chinese people and culture. Yet it’s a safe bet they will probably experience zero negative consequences regarding their job security. In fact, things are looking pretty sunny for Nichol and Benet right now.

9922: Don Thompson, Big Mac On Campus.


From The Chicago Sun-Times…

New McDonald’s boss is a fry guy

By Sandra Guy | Business Reporter

Don Thompson was a pretty smart guy — at the time a designer of radar jamming systems for Northrop Corp. in Rolling Meadows.

But he didn’t understand the call he got from a corporate recruiter who talked about things a guy with an electrical engineering degree from Purdue would get excited about: robotics, control circuitry and feedback loops.

He assumed the job was with aerospace manufacturer McDonnell Douglas.

“When should I come to St. Louis for the interview?” Thompson asked.

“St. Louis?” the recruiter asked.

“Yeah, isn’t that where McDonnell Douglas is?”

Replied the recruiter: “This is McDonald’s hamburgers.”

Well, said Thompson, “You got the wrong guy, because I’m not flipping hamburgers for anybody.”

In an interview with Black Enterprise magazine in 2007, Thompson explained he was concerned about how his grandmother would feel. Raising Thompson, she moved with him to Indianapolis when he was about 10 because she feared gang influence in his Chicago neighborhood in the 1970s. “She gave everything she had to get me into and through Purdue,” he said.

Thompson’s grandmother can relax. After 22 years at Oak Brook-based McDonald’s, her grandson was tapped this week to become CEO of the world’s largest hamburger chain — the first African American to hold the post.

Rosa Martin, 96, said Thursday she was so happy, she was crying.

“I raised him from two weeks old,” she said. “I must have done something right.”

“It is Thompson’s life mission to do what he can to help others, just as others have been committed to him,” said Katey Assem, executive director of the CSU Foundation, a nonprofit arm of Chicago State University, where Thompson has donated his time.

Assem recalled how Thompson chose a struggling student to mentor when he volunteered for a university leadership program. He helped the young man with his studies, took him to church and paid for his education.

“As a mentor, Don took the kid who was struggling,” Assem said. “He never took the kid with a 4.5 GPA or at the top of the class.”

Thompson’s efforts paid off when the student graduated with a degree in electrical engineering, the same degree that Thompson, 48, had earned at Purdue. CSU recognized Thompson last year for his mentoring work and his contributions to scholarship funds. At the event, he talked to students about the importance of faith, hard work, staying in school and listening to mentors.

Thompson has been mentored by McDonald’s current CEO, Jim Skinner, 67, who announced Wednesday that he is retiring June 30 after a 41-year career at the Golden Arches.

Thompson has moved several times as he worked his way up, got a taste of overseas markets as head of the Restaurant Systems Group and is credited with persuading franchisees to invest in McDonald’s “dollar menu” in 2002 to turn around the company after it had expanded too aggressively. Yet he is known for leveraging his analytical skills to change strategy, such as when he agreed with franchisees to take the double cheeseburger off the dollar menu and sell it for $1.19.

He was promoted to president of McDonald’s USA in 2006 and to president and chief operating officer in January 2010, overseeing 33,000 restaurants in 119 countries.

Thompson, who will become the sixth African-American CEO among today’s Fortune 500 company leaders, worked on the robotics of moving vast amounts of food throughout the McDonald’s chain. He later oversaw a test of self-service kiosks, introduced a shrimp burger in Japan and led the introduction of premium coffee.

First, though, he really did have to flip burgers. As many corporate employees do in an accelerated management program, Thompson worked at a Mickey D’s in Chicago for six months before assuming his real job.

“I turned in my suit and tie for a crew uniform,” Thompson recalled in a 2008 interview with Franchise Times. He said he was “trained by 16- and 17-year-olds on how to make french fries and Big Macs.”

9911: McProgress.


From National News Sources…

McDonald’s CEO retiring

By Associated Press

McDonald’s Corp. said Wednesday that CEO Jim Skinner will retire later this year and be succeeded by the company’s president, a 22-year veteran at the world’s biggest hamburger chain.

Skinner, 67, will step down on June 30 after 41 years with McDonald’s. He was named CEO in 2004.

Donald Thompson, 48, will take over the helm July 1, the company said. In his current job, Thompson is responsible for global strategy and operations for the more than 33,000 McDonald’s restaurants in 119 countries.

He will be the first African American to head McDonald’s, which was founded in 1955.

Under Skinner, McDonald’s has undertaken an effort to upgrade its image by remodeling restaurants and adding menu items like smoothies and oatmeal to try to draw in healthier eaters.

It has also added lattes and other coffee drinks to try to appeal to customers who might otherwise go to Starbucks.

McDonald’s still was able to post strong results through the recession by attracting cash-strapped customers with low prices and limited-time specials.

Recently it has faced challenges including the economic turmoil in Europe, McDonald’s largest market by revenue, and rising costs for its ingredients and labor.

9887: The Shaming Of The Shrews.


DDB Chicago must employ lots of men with overly suspicious wives and girlfriends—or philanderers channeling their adulterous guilt through commercial productions. These spots for McDonald’s Shamrock Shake and State Farm Insurance show the pattern, as well as display a latent disrespect and dislike for women. Oh, and the commercials are contrived shit too. Wonder if the clients realize their agency is creatively cheating on them.

9795: BHM 2012—McDonald’s.


The Awards Season would not be complete without trophies from Mickey D’s.

9779: BHM 2012—WWW.


Black History Month presents patronizing via social media. Ronald McDonald woos with 365Black® while Colonel Sanders counters with KFC360ยบ. AT&T parties for 28 Days and Allstate pushes its Beyond February Program. The Few and The Proud salute Montford Point Marines while American Airlines flies with BlackAtlas. Verizon is Celebrating Your Story as Procter & Gamble proclaims My Black Is Beautiful, a copycat effort that inspired more copycats like Pepsi We Inspire and Pine-Sol Powerful Women. Not sure whatever happened to the Budweiser Great Kings and Queens of Africa.

9731: You Say Potato, I Say Bullshit.


Mickey D’s spent a ton of money hyping its suppliers via documentary-style videos. But how did “the best potatoes in the world” get approved by the McLegal Department?

9722: Chicken McBites McSucks.


This Mickey D’s Chicken McBites commercial demonstrates why multicultural advertising agencies should avoid doing vignette-style spots. It’s like, why are all the Asian Americans getting more excited over fried chicken than, say, African Americans?


9711: McTweets Bashtags.


From The Chicago Sun-Times…

McDonald’s #McDStories Twitter marketing effort goes awry

By Tiffany Hsu

McDonald’s latest marketing campaign was supposed to deliver social media praise via the hashtag #McDStories. Instead, in a classic example of the risks of Twitter-based advertising, tweeters with a much snarkier intent commandeered the effort.

The campaign started out as a wholesome, feel-good exercise. There were two hashtags, #McDStories and #meetthefarmers, that launched Thursday and were intended to highlight the fast-food giant’s commitment to fresh produce and meats.

Initially, tweets came in warm and fuzzy, like this one fromMcDonald’s itself: “When u make something w/ pride, people can taste it,” – McD potato supplier #McDStories.”

But then more Twitter users got wind of the campaign and began offering their own, usually backhanded interpretations.

To wit: “I only eatMcDonald’swhen I am ill because it makes me feel sick anyway. #McDStories,” tweeted Parker Stafford through the knightps handle.

Another user, tweeting as nelo_taylor, wrote: “These #McDStories never get old, kinda like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week.”

Within two hours, McDonalds pulled #McDStories, saying that the effort “did not go as planned.” The #meetthefarmers hashtag, which escaped the Twitter thrashing and instead drew mostly positive tweets, remained.

“As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences,” Rick Wion, McDonald’s social media director, said in a statement today.

9674: Anti-Obesity Ads Are The Biggest Losers.


Advertising Age published the following piece regarding the advertisement depicted above:

Bloomberg to Critics of Anti-Obesity Ad: ‘Take Your Poison’

Some Call Campaign Featuring Amputee Too Graphic

By Ken Wheaton

According to NY1, Michael Bloomberg today defended the current crop of anti-obesity ads. It seems that some people find the ad featuring a person with an amputated leg too graphic. (It’s unclear who “some people” are, however.)

Bloomberg offered a supersized portion of smackdown: “What do you want to do? Do you want to have people lose their legs or do you want to show them what happens so that they won’t lose their legs? Take your poison. Which do you want? You can’t have it both ways.”

It’s important to realize that Bloomberg is a politician, which might explain his ignorant and uninformed rhetoric. And because the advertisement ran in New York City, perhaps the mayor is simply defending having approved a supersized waste of taxpayers’ dollars. Like the awful campaign from morons in Atlanta, this NYC effort is a misguided mess which will probably fail to persuade anyone to do anything.

As MultiCultClassics has repeatedly pointed out, the fast food industry operates remarkably similarly to Big Tobacco—including the deployment of lobbyists and PR hacks to push greedy agendas and sleazy tactics. Plus, just as Big Tobacco knows shock value and threats of death and dismemberment won’t dissuade smokers, the McIndustry is completely aware that scary ads won’t dramatically alter bad eating habits. Additionally, any PSA-style initiatives to combat obesity are greatly outweighed by the marketing firepower of fast feeders.

So does that mean battling unhealthy food creators is a hopeless endeavor? Au contraire, fellow citizens! To succeed, justice fighters must employ the maneuvers that have been proven effective versus Big Tobacco:

Stop attacking the victims. Start annoying the culprits. For example, the iconic Truth campaign gained traction by forgoing stereotypical images of diseased lungs, opting to focus attention directly on irresponsible tobacco executives and their companies. In other words, don’t show fatties and amputees. Expose the fat cats and corporate honchos behind the deadly menu items instead.

Restrict marketing and apply warning labels. Big Tobacco is not allowed to hawk its products to kids. Big Mac should be equally regulated and prohibited. Imagine placing Surgeon General’s warnings on Happy Meals too. Honestly, what’s the real difference between Ronald McDonald and Joe Camel?

Raise McTaxes. Big Tobacco doesn’t want to admit it, but smoking decreases when pricing increases. The same may hold true with fast food. When people realize they can’t afford—literally and figuratively—to eat the shit, they may turn to better alternatives.

Mayor Bloomberg ought to reconsider his statements. “You can’t have it both ways” is a feeble attempt to justify doing things the wrong way.

9633: Big Mac In Black And White.


This Mickey D’s Big Mac and Snack Wrap spot created by a Black ad agency inspired YouTube comments like “Flava in Ya Ear, Diabetes in Ya Body,” and “[G]reat way to get Black and Latino people to keep eating poison. They can jig to ‘flava in ya ear’ while stacking pounds.”



This Big Mac and Snack Wrap spot created by a White ad agency just inspires WTF.


9609: Celebrities Not Lovin’ Mickey D’s.


From The Chicago Tribune…

Celebrities take McDonald’s to task over U.S. egg practices

Ryan Gosling, Zooey Deschanel, Steve-O and Alicia Silverstone send letter to CEO Jim Skinner

By Zoe Galland Tribune staff reporter

Nearly a month after fast food giant McDonald’s dropped an egg supplier over reports of animal cruelty, a number of celebrities are pushing the company to adopt stricter animal welfare policies.

In a letter to Jim Skinner, CEO of Oak Brook-based McDonald’s, actors including Ryan Gosling, Zooey Deschanel, Steve-O and Alicia Silverstone ask for standards similar to the ones they claim McDonald’s has in Europe.

“While McDonald’s has already established a 100 percent cage-free purchasing policy in Europe, your U.S. restaurants continue to support egg factory farms that confine hens for most of their lives in cages so small they can’t even spread their wings,” the celebrities write.

“As you should know, battery cages are considered so cruel that leading animal welfare experts condemn them, and the entire European Union, as well as California and Michigan, have banned their use ... It’s time for McDonald’s to stop clowning around and help put an end to some of the most abusive factory farming practices.”

McDonald’s announced in November that it was dropping Sparboe Farms, the egg supplier, after ABC News and Mercy for Animals, a non-profit organization devoted to animal welfare, released a video of alleged abuses towards hens at Sparboe locations in Iowa, Minnesota and Colorado.

The video, first shown on “Good Morning America,” showed hens packed into industrial cages too small for them to spread their wings. It also shows dead fowl left to rot in cages with egg-laying hens, chicks’ beaks being burned off and chicks being crushed in workers’ hands.

In a statement Tuesday, McDonald’s said Skinner had not yet received the celebrities’ letter.

“McDonald’s cares about how our food is sourced and we have a long history of action and commitment to improve the welfare of animals in our supply chain around the world,” the company said. “In the United States, we are a founding member of the Coalition for Sustainable Egg Supply (CSES) and are participating in an unprecedented three-year study that compares traditional, cage-free, and enriched laying hen housing systems on a commercial scale”

9573: I’m Beatin’ It.


From The New York Daily News…

McDonald’s beatdown cashier cleared after 11 days of grand jury testimony

Case tossed against Rayon McIntosh despite brutal cellphone video that shows Greenwich Village behind-the-counter brawl

By Nancy Dillon & Melissa Grace, New York Daily News

The McDonald’s cashier arrested for his supersized smackdown of two women who came around his counter to pick a fight has been cleared of all charges.

Rayon McIntosh, 31, was expected to be released from Rikers Friday night.

Prosecutors said a grand jury heard testimony for 11 days and voted to toss the case.

“We asked that Mr. McIntosh be released,” Assistant District Attorney Jaime Hickey-Mendoza said.

A whoop of “Hallelujah!” was heard in the courtroom after the announcement. A handful of relatives were present to hear the good news.

“They were trying to turn him into a monster, my son,” mom Maureen Lucas, a registered nurse from Rockland County, said as she sobbed with relief.

Her ex-con son, who served about a decade on a manslaughter rap, was getting his life back on track when the two foul-mouthed women threatened him, she said.

“If he didn’t have that record, they would never have arrested him,” Lucas said.

McIntosh has an 11-year-old daughter and took a fast-food job in an effort to get his life back on track, stepsister Jacara McIntosh said.

“No 31-year-old wants to work at McDonald’s making $7.25 an hour but he did it,” she said.

McIntosh said in an exclusive jailhouse interview with the Daily News that his Oct. 13 shift at the Greenwich Village fast food joint was peaceful until Denise Darbeau and Rachel Edwards, both 24, attempted to pay their check with a $50 bill.

He said the women flew into a rage when he checked to see if the note was genuine, as required by store policy.

“She started saying nasty things to me,” McIntosh said while stuck at Rikers Oct. 21. “She said, ‘Oh, you think my s-t is fake? …She started saying, ‘Suck my d--k.’ She called my mother a whore.”

He said one woman spat at him and both jumped the counter.

“I was being attacked by aggressive people I didn’t know,” he said. “I was just defending myself. They came in and went crazy on me.”

Video surveillance footage caught McIntosh grabbing a metal bar used to clean grills and bashing the women.

He was tossed in jail on assault and weapons charges. The women are facing charges of criminal trespassing, menacing and disorderly conduct.

A grand jury has yet to vote on the women’s case, a source told The News.

McIntosh’s defense lawyer said his client feared for his life.

“He didn’t know if they had a weapon,” lawyer Theodore Herlich said Friday. “They were saying, ‘We’re going to f--k you up.’ He thought they were saying, ‘We’re going to cut you up.’ I think the grand jury had a lot of sympathy for him based on the video, based on how the women were behaving.”

“He was at work. He wasn't looking for trouble,” Herlich said.

9556: Filet-O-Goldfish.


What the hell is going on at Mickey D’s in Saudi Arabia? This ad seems to communicate the Filet-O-Fish is comprised of a patty made from a goldfish (how the hell did this get past the legal department?); plus, eating the sandwich leaves your stomach feeling as if you’ve ingested shattered glass. Not sure what the punishment is in Saudi Arabia for producing shitty advertising. But the folks responsible for this idea could be in big trouble.

From Ads of the World.

9536: Mickey D’s Fish Stories.


This new Mickey D’s commercial appears to be another variation on a theme for the fast feeder, as evidenced by past spots from Germany and the U.S.


9528: Black Friesday.


After trampling other shoppers in the hunt for deals, enjoy a steaming hot cup of fries for breakfast.