Showing posts with label contextual advertising. Show all posts
Showing posts with label contextual advertising. Show all posts

10011: Strange Swan Song.


A story about a man killed in a swan attack was preceded by a commercial featuring grinning animals.


9738: Jim Edwards Is Alive.


MultiCultClassics had wondered whatever happened to Jim Edwards, last seen posting advertising columns for BNET. Well, Edwards resurfaced last November as a senior editor for Business Insider. Check out Edwards’ perspective on the Advertising Age ageism story—appearing alongside a banner for new bareMinerals® Active Cell Renewal Night Serum to make you look younger.

9700: Overreaction Of The Week.


Another futile search for the KFC Hot Wings/Wingman commercial drew a bunch of fried chicken videos—and a banner ad featuring Dennis Haysbert.

9574: Cain Contextual Commentary.


The online news of Herman Cain’s campaign suspension came with contextual commentary.


Look closely at The New York Times page. The Google Ads to the right offer relief for depression. And beside the quote from Cain addressing his alleged marital affair and sexual harassment charges is a tiny banner for a movie titled, “Shame.”


The New York Post saluted the Godfather’s Pizza executive with a banner from Domino’s Pizza, as well as an exclusive gift from Starbucks—perfect for a gift-giver like Cain.


The New York Daily News presented the story under a banner for Virgin America encouraging people to take off. Additionally, a banner to the right from CDW offers products, services and expertise to enhance your communications.


USA TODAY presented a chart of the ex-presidential candidate’s rise and fall—under a banner from Prudential with a rising chart and advice on retirement.

9561: Contextual Disconnect.


Adweek reported on AT&T’s failed attempt to acquire wireless carrier T-Mobile—alongside a banner ad hyping mobile marketing solutions from AT&T.

9560: Occupying Contextual Advertising.


A story on Occupy Long Beach is under a banner ad from JPMorgan Chase—proclaiming the financial institution can “make real progress happen” all across America.