Last May, MultiCultClassics noted a clear case of Corporate Cultural Collusion involving Omnicom and PepsiCo, whereby the Propel Zero account shifted from one sister agency to another under the guise of formal reviews. The incumbent agency—Goodby, Silverstein & Partners—was ultimately replaced by the virtually unknown Fathom. This Propel Zero commercial from the new AOR is awful, and hardly on the caliber of what one might expect from GS&P. In fact, it appears to be a poor adman’s version of a campaign created years ago for the brand by another Omnicom agency.
