The hype for this stuff reads:
BBDO Bangkok and Thai Red Cross launched the Font Fights Flood (FFF) Project, a charity effort to help Thai flood victims. Each character of Font Fights Flood represents real incidents that occurred during the 2011 Thai Flood. Everyone can download the font and keep a record of this historic event. Download the free font and make a donation at www.facebook.com/FontFightsFlood or www.fontfightsflood.com/
Not sure this is the most sensitive way to commemorate the disaster.
From Ads of the World.