Showing posts with label stereotypes. Show all posts
Showing posts with label stereotypes. Show all posts

9954: Mad Men Agency Hires Minorities.


Sterling Cooper Draper Pryce did in two weeks what most advertising agencies have failed to do for decades—the fictional shop has embraced diversity. Granted, the place only hired a new Black secretary. “She was the most qualified,” explained Don Draper. Um, since when have secretaries at SCDP ever displayed qualifications beyond good looks and a willingness to have sex with Roger Sterling? Plus, at the insistence of Sterling, Peggy Olson hired a Jewish copywriter, another first for the agency, which should provide Mad Men series creator Matthew Weiner more opportunities to present cultural stereotypes. What’s next? A Chief Diversity Officer?

For a semi-related perspective on the secretary scenario, check out this essay at The Daily Beast.

9899: Global Mammy…?


This Kwik Fit commercial from the U.K. shows the popularity of depicting rotund Black women acting sassy while serving breakfast items.


9872: Hi-Yo, Stereotypes—Away!


The New York Post reported Johnny Depp will play Tonto in the upcoming movie, “The Lone Ranger.” Native Americans across the nation are flinching right now.

‘Ranger’ wing man Johnny

By Todd Venezia

Hi-yo, Johnny — away!

Producer Jerry Bruckheimer yesterday released the first photos from the set of his new cowboy flick “The Lone Ranger,” featuring Johnny Depp as Indian brave Tonto.

“Tonto and The Lone Ranger Ride Again!” Bruckheimer declared in his Twitter post containing the picture.

Depp is cast alongside his kemo sabe, the Lone Ranger, played by Armie Hammer, of “The Social Network” fame.

The film is set to hit theaters in May 2013. From the looks of the raven headdress on Depp, it seems Tonto is going to be as weird and wild as some of Depp’s other roles and nothing like the Tonto played by Jay Silverheels opposite Clayton Moore’s Lone Ranger in the legendary 1950s TV series.

9862: SafeAuto Insures Offensiveness.


What the hell is wrong with SafeAuto? The classic “Daddy’s Got Car Insurance” has been re-released in a 45-second version. Then there’s the indescribably awful “Morenimum” polluting the airwaves.


Latinos are made to look like fools as well.

9860: Princesses & Prejudices.


For Valentine’s Day, Disney presented culture- and color-coordinated candy: White Sleeping Beauty is Vanilla while Black Tiana is Watermelon.

From Sociological Images.

9856: Stereotypical View On Stereotypes.


The New America series from Adweek, Draftfcb and the U.S. Census Bureau included a perspective titled, “Is Including A Stereotype Inclusive Enough?” For this piece, Draftfcb looked beyond its staff and U.S. Census Bureau press releases, tapping Caroline Ceniza-Levine to ponder culture-infused comedy and minority representation in media. Guess it would have been too outrageous to find an actual Draftfcb executive to comment on the topic, as the agency is notorious for displaying insensitivity and cultural cluelessness. Ceniza-Levine is of Filipino descent, and she mused on Asian characters in popular programs. Wonder how she’d feel about Draftfcb’s work for KFC.

Is Including A Stereotype Inclusive Enough?

When are you allowed to joke about another minority? Never

By Caroline Ceniza-Levine

When I took an intro to comedy class, my very experienced comedy teacher had a strict rule: you can make fun of your own race, gender, or ethnicity but nobody else’s. When a Korean classmate made fun of her long-time Jewish boyfriend? Not allowed. When a white classmate with a series of Dominican boyfriends made snarky observations about them? Not allowed. We see this play out in everyday life: communication among people of the same race, gender or ethnicity can push the envelope in a way that people communicating with races, genders or ethnicities outside of their own cannot.

It might not be such a horrible thing to insist that only those of the same race, gender or ethnicity be allowed free rein on jokes or snark. Do I really want to encourage what might devolve into a slur-fest? I’m of Filipino descent, but, if I’m looking for more representation in media and advertising of Filipinos (or Asians in general), then I either need to lift my only-Filipinos-can-talk-about-Filipinos rule or hope and pray that there is a Filipino writer on Louie or a Filipino creative director for The Gap. How many Filipino executives are calling the shots for media programming or advertising campaigns?

Therein lies the conundrum. I don’t like it when non-Filipinos comment about Filipinos. At the same time, I’d love to see more of us in mainstream media, and I don’t want to wait until we fix the diversity in hiring behind-the-scenes before we can fix the diversity in front of the camera. Who knows how long true parity in hiring for all positions will take?

Furthermore, I don’t want to suggest that one Filipino can speak for all. I certainly couldn’t fill that role, as I was born in the U.S., don’t speak Tagalog, and haven’t visited the Philippines for over 20 years. I have a blended family of my own, so my kids are even further removed. How much pull does a fractional Filipino have? Then again, we’re talking about entertainment, not an academic dissertation. Do we really have to be the thing we make observations about (comedy class notwithstanding)? Do we need statistically significant sampling for every cross-cultural reference?

Does lack of representation behind the scenes lead to stereotyping in the content? I don’t want Filipinos to only play the nurse in a hospital show or the straight-A student in the high school show. Yet, I was giddy with excitement at the casting of Sandra Oh on Grey’s Anatomy and Harry Shum, Jr. on Glee.

My kids are growing up with The Wonder Girls, Phineas and Ferb and Suite Life, all with active Asian characters. When I was growing up, there were no Filipina nurses on ER or Asians at all in Head of the Class. So my kids feel more included. Asians aren’t invisible anymore. Of course, the Wonder Girls are trying to assimilate, Baljeet in Phineas and Ferb is super-smart with a thick Indian accent that borders on caricature, and London Tipton of Suite Life has her riches from her white dad (her mom’s side is Asian and of course they work in the fields). So my kids are included, but stereotyped. Is that good enough?

When I was younger and fawning over my movie, TV, and magazine idols, I would have loved to see Asians in mainstream media, even stereotypes. So I’ll take Baljeet and Mike Chang’s Asian F (as in getting an A- instead of an A) as a sign of progress. But we’ve still got a long way to go.

Caroline Ceniza-Levine is a co-founder of SixFigureStart and a stand-up comic with Comic Diversity.

9848: At Last—The Awful KFC Wingman Spot!


Here’s the perfect way to close out Black History Month 2012: Finally found the KFC Hot Wings Wingman commercial—pardon the bad image quality. Enjoy.


9841: WTF FHM.


From The New York Daily News…

FHM Philippines magazine pulls its March cover featuring beauty Bela Padilla after ‘racism’ outcry

Cover shows fair-skinned Padilla ‘Stepping Out of the Shadows’ surrounded by three black models; publisher and Padilla apologize

By Philip Caulfield / NEW YORK DAILY NEWS

The Philippines edition of British lad mag FHM has dumped its March cover showing a fair-skinned model surrounded by a group of black models over charges of racism.

A headline on the cover, which featured Philippine beauty Bela Padilla in a bright pink bikini posing between three black models in black bikinis, blared, “Bela Padilla stepping out of the shadows.”

The cover was posted to the magazine’s Facebook page on Saturday, sparking complaints on Twitter and Facebook.

“DISGUSTING representation of #colorism and #racism in the Philippines!” one user Twitter user wrote, according to London’s The Telegraph.

“Shame on FHM Philippines!” another reader, who identified herself as a Filipino-American shoe designer, tweeted.

Just hours after the cover was revealed, more than 300 people signed a petition on Change.org calling for FHM to scrap the shot and apologize.

“A cover starring Bela Padilla ‘stepping out of the shadows’ would be uncontroversial, if the shadows weren’t black models,” the petition’s creator, Victor Bautista, wrote.

FHM announced it was yanking the cover on Monday.

“When FHM hits the stands in March it will have a different cover,” the magazine’s publisher, Summit Media, said in a statement, The Telegraph reported.

“We apologize and thank those who have raised their points. We apologize to Bela Padilla for any distress this may have caused her.”

Padilla, 20, who is the niece of Filipino action star Robin Padilla, tweeted an apology, saying, “I’m so sorry to everyone who got offended. I hope all of you see the beauty of the cover and appreciate it.”

“My cover is supposed to be about stepping out of MY shadows, inhibitions, fears, etc. And has nothing to do with race,” she added later.

9813: Honey Bunches Of Oats Lady Is Back…?


Advertising Age reported Post is seeking to ignite brand awareness and sales with renewed marketing efforts for Great Grains and Honey Bunches of Oats. Great. Just in time for Black History Month, the Honey Bunches of Oats Lady may be back.



9812: BHM 2012—Madison Avenue Ads.


If White advertising agencies produced self-promotional messages to celebrate Black History Month, the ads would probably look like these parodies.














9788: Jason Whitlock Is A Witless Twit.


From Bleacher Report…

Jeremy Lin: Why Are We Letting Jason Whitlock off the Hook for His Tweet?

By Trevor Medeiros

As an Asian-American who has spent his entire life growing up in an urban setting, hearing demeaning ethnic stereotypes hurled in my direction is something I’ve become totally accustomed to.

“Hey, Yao Ming, pass the ball!”

“Don’t get all Jackie Chan on me!”

“Does he speak English?”

Maybe it’s because of my non-confrontational demeanor or because I’m so used to it that I usually don’t care when I hear this Asian-American stereotypical rhetoric staining my eardrums. And that’s why I wasn’t exactly outraged when I read Fox Sports columnist Jason Whitlock’s Linsensitive tweet (see, I can get in on the clever wordplay games, too!) pointed towards New York Knicks point guard, NBA sensation and Asian-American Jeremy Lin recently.

But the more I think about the aftermath of Whitlock’s tweet, the more I’m surprised that he isn’t receiving more backlash for his insulting one-liner.

Let’s get this straight: Whitlock has made a habit out of adding comedic flair and introducing issues of race to his columns for years.

However, this doesn’t give Whitlock the right to tweet a misguided joke that essentially degrades an entire race of human beings. And Whitlock followed that up by posting a half-hearted, half-assed apology, only after a group with a bit of ethos (the Asian American Journalists Association) called him out on it.

And yet, as I write this, it seems like Whitlock is on the verge of emerging scot-free from this incident, which baffles me, to say the least.

What if it was a white columnist, say, Skip Bayless, and not the African-American Whitlock, tweeting about the size of Lin’s package? Call it prior precedent, journalistic intuition or simply common sense, but something tells me that Bayless would find himself in much hotter water than Whitlock finds himself in today.

(Full disclosure: Whitlock’s work was once prominently featured on Bleacher Report’s website, via Foxsports.com.)

I bring up prior precedent for the fact that Whitlock’s peers have been reprimanded in the past for their own racially-insensitive comments. In 2008, Golf Channel anchor Kelly Tilghman was suspended for two weeks for suggesting that some golfers should lynch Tiger Woods.

And in case you think I’m insinuating that only white journalists are punished for insensitive remarks, let me remind you of the Juan Williams incident. In 2010, the African-American Williams of Fox News was fired from National Public Radio over stereotypical comments directed towards Muslims.

Now, I’m not calling for Whitlock’s head on a silver platter. Too many times media outlets overact when one of their employees utter verbal gaffes.

But to punish the likes of Tilghman and Williams while letting Whitlock off the hook is hypocritical at best and racist at worst. It will tell me that you can expect to be punished when you bash African-Americans (like Tilghman did) and Muslims (like Williams did), but it’s OK to take to social media and talk in not-so-complimentary terms about an Asian-American point guard and his genitalia.

I told you that I don’t usually care all that much when I hear anti-Asian stereotypes flung about carelessly. But if supposedly reputable journalists like Jason Whitlock can fling them about carelessly and without consequences, maybe I—and much more of the public—should start caring after all.

9782: Considering Black Characters.


From The New York Times…

Black Characters in Search of Reality

By Brent Staples

Through most of the 20th century, images of African-Americans in advertising were mainly limited to servants like the pancake-mammy Aunt Jemima and Rastus, the chef on the Cream of Wheat box. Imagine a Rip Van Winkle who fell asleep during the era of the Negro as household retainer and woke up in 2012. He would be struck speechless by billboards and commercials featuring affluent black people advising consumers on pharmaceuticals, real estate, financial services and the virtues of owning expensive cars. This kind of transformation has yet to take hold in the dramatic arts.

Advertisers, who must create the world anew every day, have to keep close tabs on changing social and cultural realities. The industry began to normalize images of black affluence in response to the civil rights revolution, and embraced those images as it became clear that they were good for selling breakfast cereal and mutual funds, too.

The dramatic arts are less nimble, partly because they draw on material that is rarely written by people of color and often firmly rooted in a past that allowed for only a narrow, impoverished view of African-American life. The black middle and upper classes have long fumed that stage and film have rendered them largely invisible — and are hungry for serious works with rounded characterizations of themselves.

This hunger was not satisfied by “The Help,” a movie about maids in the racist, early 1960s South that has been nominated in multiple categories for the Oscar. In addition to its best picture nomination, the film has produced a best actress nomination for the wonderful Viola Davis, who stars as the quietly volcanic Aibileen, and a best supporting actress nod for Octavia Spencer, who plays her voluble friend.

The troubling thing is that the only two black actors in this year’s Oscar competition are cast as domestics, and would probably not have found meaty, starring roles in other films had they passed on “The Help.” This brings to mind the first black Oscar winner, Hattie McDaniel, who received the award in 1940 for her portrayal of the loyal maid in “Gone With the Wind.” When criticized for often playing a mammy on film, Ms. McDaniel famously said she would rather play a maid in the movies than be one.

Black artists are often faced with the problem of having to elevate through sheer skill material that is stereotypical or even racist. The director Diane Paulus and her talented stars, Audra McDonald and Norm Lewis, undertake just such a renovation in the new Broadway production of “The Gershwins’ Porgy and Bess.” African-Americans have generally disliked this work, the story of a love affair between a crippled beggar and a drug-addicted woman.

Sidney Poitier initially refused the role of Porgy in the 1959 film (calling it “not material complimentary to black people”), but later succumbed to Hollywood pressure. The New Yorker critic Hilton Als, who has praised the revised version, is no fan of the original either. The opera, he writes, is traditionally staged in a way that casts the love affair in the context of a poor black community’s “will to destruction.” There is “no uplift, just sweat, blood, carnality and resignation.”

Some purists have condemned the new version as a betrayal of the creators’ intentions. But the show now fleshes out the lives of the lovers, excavating the humanity of characters long buried beneath early-20th-century preconceptions.

In their vacation homes in Sag Harbor and Martha’s Vineyard, the black upper classes have complained about the white world’s tendency to equate blackness almost exclusively with poverty and deprivation. This grievance was in no way salved by late-20th-century sitcoms like “The Cosby Show” or “The Fresh Prince of Bel-Air,” which were comedies, after all, and could be dismissed as imaginary.

The hunger for textured depictions of black lives found an indulgence this season on Broadway. The Cort Theater in Manhattan was jumping during the two performances I attended of Lydia Diamond’s “Stick Fly.” This family drama is set in the Martha’s Vineyard vacation home of a black neurosurgeon and the blue-blooded wife he met at a “paper bag” party — so named because no African-American darker than the bag was supposed to be admitted.

The play deals interestingly, if melodramatically, with that special class tension that has always existed between the black elites and the less well off, with whom they were often pushed into close proximity by segregation. The playwright makes a passing reference to Jack and Jill, a once quasi-secret black organization, scarcely heard of among whites, whose chapters met mainly at the homes of black elites and served to foster what often became lifelong alliances.

At the performances I saw, the show unfolded with comfortable familiarity and knowing laughter from a largely black audience that was pleased to see itself credibly rendered onstage.